Reviews Rita's Italian Ice

Zomato
Diandra Muassab
+4
I appreciate that their shaved ice is stevia-flavored! Pros is it then becomes very friendly to Ketoheads like me (on selected times of the year 😅.) Con is since Stevia has a minty aftertaste, the shaved ice can taste artificial. The bubbly primary colors of the shaved ice add to the kiddie and artificial-ness. But hey, most of what we eat is kind of artificial and/or processed in some way so... who's kidding who?

Well either way, it's an okay place to hit your cravings. Shaved ice is Keto friendly!
7 months ago
Zomato
Mag Cruz
+4
I've heard that Rita's sells mainly Italian ice, frozen custard, and specialty creations.

I must say it is addicting especially the frozen custard. It is creamy but not too sweet.

This ice cream parlour does not have much seats, the treats are really meant to be eaten on the go.
Apr 07, 2019
Zomato
Joshua
+4
I usually don't like custard but I always come here after I have lunch or dinner here. Service is fast and helpful. They are always in stock so you don't miss out on any flavours.
Mar 30, 2019
Zomato
Carol Andrada
+4
Indulging with the custard flavored ice cream with mango and cotton candy flavors, definitely one of the best treat. Layers of different flavors, just wow! 🤤
Jan 25, 2019
Zomato
TheFriendlyFoodiePH
+4
Love their ice cream the most. So creamy and divine. Love pairing it with something fruity and a little on the sour side. Green apple would normally be my first pick. Then maybe lemonade. But i definitely get it with vanilla ice cream!!!
Nov 27, 2018
Zomato
Martin
+4
We were at UP town center looking for a nice place to have dessert and one of my friends recommended Rita’s.

I was expecting a typical ice cream parlor but to my surprise it wasn’t. I ordered the gelati large serving. I was given the opportunity to have a free taste of each flavor and i highly recommend guys you try the BLACK CHERRY flavor! Simoly the BEST! 😊

Top it off with Chocolate custard and you get the perfect ice cream dessert. Hehehe
Oct 11, 2018
Zomato
TheCutieFoodie
+4
Light shaved ice that goes well with the very creamy frozen custard. It's pricey but you can tell the ingredients are high quality. and you definitely cannot get something like this anywhere else. Would recommend eating this sitting down cos it can get a bit messy.
Aug 09, 2018
Zomato
Juanamariya
+4
We’re looking a place for dessert after eating our lunch at silantro and since they are just next to each other we decided to eat here. Its not my first time here but its my first time ordering their gelati because I ordered a blendini last time at their greenhills branch. We ordered one large gelati that’s good for sharing as per the staff. My brother choose the mango italian ice and with vanilla custard. Its good, the custard and ice really goes well together and I think ordering the custard itself is a bit “nakakaumay”, so good thing there’s an ice.

The place is a bit small but the staffs were friendly to us. The price of their items here is okay. The servings were big naman so no problem.
Aug 01, 2018
Zomato
Andrea Clave
+4
🌸 Location is good since it was located inside U.P. Town Center (2nd flr)
🌸 Parking space available
🌸 It is a bit expensive but the taste of each gelatos are perfectly good
🌸 Frozen yogurts and gelatos are served fresh everyday
🌸 Approachable staffs
🌸 Ambiance is not that good but it has a great interior made for to-go frozen yogurts and gelatos
🌸 Price ranges from 100-300 pesos
Aug 01, 2018
Zomato
Hangry Cherry
+4
I remember braving the traffic on a rush hour just to get to this place. I simply love Rita's. A comfort food for a sweet tooth like me. Who would have thought of this combo, right?
Jul 23, 2018
Zomato
Anika Molina
+5
Rita's ice cream has always been a fave of mine. 😍 we ordered the strawberry-banana flavor along with vanilla ice cream. I love the flavor. You really get your money's worth. My favorite here however is the mango one. :) I always go for the vanilla ice cream since it's so good and it pairs well with any of the flavors. :)
Jul 08, 2018
Zomato
Tinapie
+4.5
I have to admit it’s really pricey but I can’t get enough of their frozen custard. I recently tried the Stuffed Blendini (all custard) and it tastes heavenly. They make it fresh daily. I dined there before closing time and I’ve seen them threw out the rest of the frozen custard for the day.
Jul 02, 2018
Zomato
Fried And Prejudice
+5
Sometimes, I find myself looking for something sweet that isn’t too heavy or filling, and Rita’s Italian Ice just hits the spot. ❤️

Italian ice is a cross between a slushy and an ice cream in the sense that it’s icy but not too watery, and slightly creamy, but not too rich and milky. It hits the balance to give sweet flavors that goes down the throat smoothly. ❄️ I got myself 2 flavors that day: Cookie Dough and Chocolate Fudge Brownie.

Cookie Dough has always been my favorite, so it immediately caught my attention in the roster of flavors. This Italian ice option even comes with chocolate chips in every bite! Chocolate Fudge Brownie on the other hand, is chocolatey and oh so yummy, much like a sorbet, that pairs well with the cookie dough. 🍪

When in doubt, just ask the server if you can try out their flavors. They’re a friendly bunch that are happy to help out. 😊
Jun 10, 2018
Zomato
Miko
+5
It’s one of those things that you either love or are underwhelmed by. One of us is firmly a lover - we buy some every time we are in UP Town Center. It really grows on you the more you have it. We get the gelati - flavoured Italian ice topped with frozen custard. You can mix and match the flavours to your liking.
Mar 03, 2018
Zomato
Fiona
+3.5
Although 170php for a cup of gelati (custard + italian ice) is a bit pricey, the serving is big and can already be good for two. My favorite pairing is raspberry + vanilla custard or any sour flavored italian ice. The sourness tastes good with the custard. They have a wide assortment of italian ice flavors to choose from.

The custard sometimes melts too fast (the last time I visited). I don’t know why but it was okay the previous times I visited.
Feb 15, 2018
Zomato
Shelly
+4
Gelati is a must get! Not overly sweet or thick like other soft serve. Nice tangy Italian ice is a great mix with the soft serve. Good to see new flavors every time I visit
Jan 21, 2018
Zomato
Gastrofreak
+3.5
I ordered their cookie dough italian Ice and I thought it was light (ice cream minus the cream) but still had the hints of cookie dough. Its perfect for folks who are lactose intolerant and the best part is that your P70 goes a long way. Their smallest serving is enough to satisfy any craving.
Dec 15, 2017
Zomato
Ab Tabuzo
+3.5
Food
Ordered chocolate gelati with mint flavored ice because according to ate it's their bestseller. I really am adventurous when it comes to desserts but I just think it's really weird for my taste. I didnt finish my whole cup.

Ambiance
There are no chairs inside the store so you get to eat your order either on the balcony side or the lobby side of the resto. We chose the lobby side because it's cooler there.

Price
170pesos for a regular cup is pricey.

Service
Ate answered my questions with an uninterested and poker face. Maybe she's having a bad day.

Rated it 3.5 even though I didnt like it because i dont want to mislead people. It's just too weird for me. Tasting something different is an experience itself but I dont think I'll try it again anytime sooner.
Nov 07, 2017
Zomato
Patricia Castillo
+3.5
It was okay!!!!! I expected too much but it wasn't that bad! However, I didn't finish my cup. Should've gotten the smallest one 😅 the staff were nice tho :) p.s I got the vanilla custard as a starter. Never got to try the other flavors.
Oct 20, 2017
Zomato
Fat Girls Day Out
+4
When in doubt order their gelati ice. Pick something red and tangy and top it off with chocolate custard. They have one of the best tasting soft serve in Manila. When i first tried this i easily got addicted and kept coming back for the next few weeks.
Sep 26, 2017
Zomato
Rhon James C. Aguilar
+3.5
We went here last Wednesday night to try the Coffee Ice- Butter Pecan and Smores-Vanilla Custard.

Individually they were not that great so i had to mix the flavored ice and Custard like Halo-Halo just to enjoy the entire dessert.

Did i enjoy it? Not much. I mean, it was good but nothing really special about the taste that will make me come back again.
Sep 15, 2017
Zomato
Jason
+4
Rita's is an Italian ice concept that offers a variety of iced desserts and drinks. It is most famous for its ice being made our of real fruits and topped with their signature thick creamy custard that I love so much.
Sep 12, 2017
Zomato
Food-Duo
+4
Ritas Review:


Rita's ice cream tastes nice, unique ice cream, Ice cream's texture was creamy, what i love about this was, its an ice cream and a cherbet at the same time. you wont feel thirsty if you eat them at the same time. its a must try even though its kinda expensive for an ice cream. 🌟
Aug 26, 2017
Zomato
Lawrence Chan
+4
Rita's Ice Cream is located at the Second Floor within University of the Philippines Town Center. 

We have tasted chocolate ice cream with custard on top, oreo cookies chocolate with ice cream and milk chocolate ( Php 200) 

The place had a sitting capacity of between 25 to 35 persons at any given time.  Will be back to taste  their best sellers.
Aug 04, 2017
Zomato
PigOutSundays
+4
Had a taste of Rita's Italian Ice courtesy of friend EJ while waiting for our North Food Crawl to start.

I must say the raspberry flavor italian ice was quite refreshing. I love its deep red color and its full fruity flavor.

The other treat we had was chocolate ice cream with custard on top. It was quite decadent and sinful. My piggery will go over the moon with this. I hope they put up a branch in Glorietta or BGC.
Jul 29, 2017
Zomato
Eunice Sheene Fulgencio
+4
I had the regular-sized classic chocolate-vanilla custard swirl. I preferred it to normal ice cream because it was creamier and had a thicker, denser consistency. The only thing that bothered me was the seating in UP Town Center's branch. You can either sit outside the store or inside the mall premises, no seats in the store itself. Still overall a good experience and will definitely return.
Jul 25, 2017
Zomato
Mary Love Siy
+4
[Late post.] 

With Manila’s scorching heat, it was not surprising that Rita’s was a hit when it came to Manila two years ago. I still remember the long queue just to get your frozen custard fix. I have to admit, I tried my best not to give in to the craze but eventually found myself lining up a few months later (since it opened its first branch in Greenhills) and was delighted by Rita’s Gelati or a combination of Italian ice and frozen custard. Fast forward to 2017, Rita’s is still getting a lot of attention with its wide array of flavors and combinations to choose from. And I had an opportunity to sample a bunch of Rita’s bestselling items a few months ago.
Nov 10, 2017
Zomato
Abigailongtan
+4
Big serving and worth the price. Got the gelati cotton candy with vanilla 😋Really wanted to enjoy the treat but there were only a few seats outside.
May 24, 2017
Zomato
Orange Pesto
+4.5
Great dessert place! If you want something that's not too rich and heavy, go for their cream ice. But if you aim for something more authentic in terms of taste and texture, go for their frozen custard. It's like a soft serve ice cream with a superb taste. You can even have two flavors in one. BUT if you can't decide and you want both, they have the gelati which is a combination of one flavor of italian ice and one custard. Yum! One downside though is that it's a little pricey.
May 16, 2017
Zomato
Armadillo
+3.5
When this ice-based dessert came into the spotlight, I was really eager to try it. Only until I came back to Manila, my curiosity on this has finally ended.

I got the shaved ice lang, my friend got the gelati. They offered us discounts cs they really thought that we are still students (no worries, we declined cs we know we're not). Back to the shaved ice, nothing really special. Saddening but yes, it's not something I'd crave for or something I'd recommend.
May 07, 2017
Zomato
Migz Cruz
+3.5
You have to find your perfect blend(ini) to thoroughly enjoy the Rita's experience. I got mine on my second try -- vanilla ice, chocolate custard, and Reese's cups.

Take your family so you get to try theirs.

The branch is small. A few seats outside (non-aircon) and inside (front of Rub Ribs).
Apr 15, 2017
Zomato
Raphael Ortuoste
+3.5
This is totally a different take on desserts: shaved ice + custard. At first, the idea was kinda weird but the combination is not that bad. It's not too sweet, and the flavours are not the ordinary ones you can buy at a grocery store. For example pumpkin cheesecake etc etc. A good dessert but not the best.
Feb 20, 2017
Zomato
Mela Dayaday
+4.5
Tried this for the first time. Loved the combination of raspberry and vanilla. Almost wasn't able to finish it because of the huge serving. Worth the price!
Feb 20, 2017
Zomato
RoVi D Foodies
+3.5
Rita's Italian Ice at the UP Town Center was noticeably cramped with kids, students and families everytime we pass by. Tempted to get in to satisfy our curiosity, we would end up walking away to dodge the long queue of customers. Until finally, thanks to the comfort of its lounge outside, we were prompted to give it a try. Actually, the variety of choices we sampled stretched our decision-making further. Thanks to the cordial and accommodating ladies on the counter we finally chose the Choco-Mint flavor. Trully refreshing! We may try other product favorites next time.
Jan 28, 2017
Zomato
Me-Ann Balais
+4
I've had my eye on the for some time but only got the chance to try it when I went to UP Town Center to meet some friends. The line is long, as always.

I decided to try the Gelati. It was good and I like the creaminess of the custard. Will try the other flavors next time.
Nov 22, 2016
Zomato
Mary Love Siy
+4
With Manila’s scorching heat, it was not surprising that Rita’s was a hit when it came to Manila two years ago. I still remember the long queue just to get your frozen custard fix. I have to admit, I tried my best not to give in to the craze but eventually found myself lining up a few months later (since it opened its first branch in Greenhills) and was delighted by Rita’s Gelati or a combination of Italian ice and frozen custard. Fast forward to 2016, Rita’s is still getting a lot of attention with its wide array of flavors and combinations to choose from. And I had an opportunity to sample a bunch of Rita’s bestselling items a few Saturdays ago.

Hello, Rita’s Italian Ice!

I dropped by Rita’s U.P. Town Center branch on a sunny Saturday afternoon and was warmly greeted by its Marketing Officer Angela who treated us to a refreshing afternoon snack.

We first sampled Italian Ice in cotton candy, green apple, sugar-free dragon fruit, mango and kiwi-strawberry flavors. All are light in flavor and quite refreshing. I enjoyed kiwi-strawberry best as its slight tangy taste helped cleanse the palate. R on the other hand loved the bestselling flavor cotton candy. Well, he is pretty biased with anything cotton candy.
Jan 25, 2017
Zomato
Harvard
+4
Booming UP Town recently expanded its third wing and now provides even more retail and restaurant options. Although Rita's is surrounded by dessert places including Manila Creamery and Mad Mark's, their's offer so much more for you and me. Their concept in its entirety is novel and creative. This enables them to cater to a much wider audience. 

I was overwhelmed initially as they provide you 9 ways to have a sweet moment. It starts with Italian Ice, a sure fire refreshing drink with smooth and ice cold texture. This one is similar to snow cone but made much better with even more flavors to choose from. Cotton Candy is their best selling one and I got the reason why instantly. The delicious after taste of the fluffy treat stays  with you! Another favorite was the reliable mango. It was just like sipping the fruit!

Frozen Custard is their version of ice cream. Not many offers it here in Manila. A touch of egg yolk is what makes it different from the popular ice cream. The yolk is a natural emulsifier, imparting a richer, creamier texture. I go to try four: Vanilla, Chocolate, Coffee and Butter Pecan. I enjoyed all of it but my banner flavor chocolate stands. It's thick yet smooth feel is alive in every spoonful. 

Now when you combine both ice and custard you have 3 options: Gelati, Misto and Blendini.  Gelati is separating them- ice below and your custard choice on top. I love the wildly combined Strawberry and Lemonade Twist topped with Vanilla and Chocolate they served to us. It's strangely a battle in your palate of sweet creaminess with an icy sourness to it. 

Misto is your shake as it blends your custard and ice together. They served the fusion of Mocha Ice and Choco Custard. It turned out to be a seamless drink better than your Starbucks Frapuccino. Blendini on the other hand is Misto with your choice of topping. I must say its like your McFlurry, premium version. Happy to grab a bigger spoon and dig in to their Mango Ice + Vanilla Custard + Wet Walnuts. It's additional texture of crunch is a big plus and it does get you going. 

Other options to go gaga with is Frozen Drink. It's your Italian Ice swirled better for you to straw in and drink. The Sugar Free Dragon Fruit or Green Apple is a must try on this choice. There's also the Milkshake, Frozen Custard blend in with the help of milk. Option 8 would be your Frozen Custard with unlimited toppings places on cones. The last way is their cakes! Now didn't I tell you they got you locked in?
Oct 25, 2016
Zomato
Hartee Flakes
+3.5
Great place for gelato / italian ice and frozen yogurt after a meal. Regular cup is enough for me. Large is big enough for sharing. Their branch here in UPtown is kinda cramped but there are tables outside (mall area) so you can sit while eating your gelati. This is beside the always packed Silantro :)
Aug 19, 2016
Zomato
Patricia Larracas
+4
Dine here after our jog in UP to try their gelati and i have no regrets! I loved it. My cousin ordered frozen drink, she says it's just an ordinary drink. Well, still 2 thumbs up for the gelati!!! ❤️❤️❤️
Jul 22, 2016
Zomato
Yheng Dela Torre
+4.5
Rita's Gelati will always be 1 of my comfort food. Since my Babe and I tried it in UP Town Center, i've been wishing that they will have a store in a mall near us. Will always crave for the soft custard, flavorful ice! Im missing the pumpkin flavor! Now they have green tea! Will always love Rita's! 😊🍦
Jul 21, 2016
Zomato
Muffy | OneHungryTeacher
+4.5
Love their frozen custard. Made fresh in-store, this sweet treat is almost twice as creamy as gelato, and doesnt melt as fast. They usually have four flavours but imho the beast one is still vanilla.
Jul 19, 2016
Zomato
Regina Marie Peralta
+4
I've been getting mixed reviews for this place. Giving it a 4.0 because medyo pricey nga. Sulit ang large for sharing--my friend and I split a large mango ice vanilla custard combo. Loved it!! I like the refreshing ice nga kahit on its own eh. Looking forward to trying more combos in the future.
Jul 09, 2016
Zomato
Hanna Christelle Ho
+4
The shaved ice with different flavors was not that special for me, it had a normal taste. The first time I tried it, I liked it a lot. Maybe it was just because of the craze because when I tried it again, I realized it was just okay. Some flavors were too sweet for me. However, I really liked their custard especially the vanilla. It was really different from others, it was creamier and had just the right amount of sweetness. The chocolate was good as well.
Jun 25, 2016
Zomato
Nicole
+4.5
I have always been curious as to why Rita's is one of the most-posted Italian dessert I see on Instagram but I never got the chance to have one until recently. Now I know why. Their custard tastes heavenly! The ice too was so fine and it's unique. Instead of having frappe after a meal, this is a good alternatively. It's also perfect as an after-exam or after-report reward to oneself.
Jun 25, 2016
Zomato
Chef Jay's Kitchen
+3.5
I was finally able to try Rita's Italian Ice to see for myself what the hype was all about. We had a large Gelati (Php 180), which is basically flavored shaved ice with a custard ice cream on top. The Sour Patch Kids + Vanilla combo was oddly satisfying, with a nice sweet and sour balance that just keeps things interesting.

I enjoyed Rita's, but it would be hard to convince myself to purchase another order when there are a number of better dessert options available for my Php 180, which includes almost all other ice cream shops out there. It's a nice dessert, but it seems to be quite overpriced when Manila Creamery and Mad Mark's are just around the corner.

Service was great as they'll let you try the different 'ices' available with a smile. Ambiance, on the other hand, has so much room for improvement. The place is very cramped and it's not for the claustrophobic.

Rita's Italian Ice is a nice dessert, but it's not a dessert I would crave for.

Food Quality: 3.5
Service Quality: 3.5
Ambiance: 2.5

Overall Rating: 3.5

Cheers,
Chef Jay
Jun 19, 2016
Zomato
Lala Venturina
+4
Never knew custards will taste good with shakes/sorbets. Not all flavours go with each other though - but that's not their fault. Tried custard with mango and it was nice
Jun 11, 2016
Zomato
Ella Patrice Nierva
+3.5
I found nothing special with Rita's Italian Ice. Their custard is just like softees. The Italian Ice was too sweet for me (I ordered cookie dough and topped it with custard).
Jun 10, 2016
Zomato
Lhong For Short
+4
It was a humid day and we were waiting for dinner. So what a refreshing way to try the frozen drink. Bloody Orange is worth trying! will come back try again other frozen drinks and custard mixes.
Jun 06, 2016
Zomato
Anjelica Parana
+3.5
I got the strawberry ice with vanilla frozen custard on top. It was an odd combination, and was a bit underwhelming, given the hype people on FB have been mention about their desserts. The vanilla had an odd aftertaste and it was rich, but it wasn't the kind of vanilla taste I was expecting. The plus here is that their strawberry ice do have chunky strawberries included. Maybe I should try the butter pecan next time.
Apr 30, 2016
Zomato
Boodle Bear
+3.5
This shop feels cramped inside when you're in line to order but the line goes pretty quick with the efficient and friendly staff.
Try and get a free taste of their interesting flavors from sugar-free (for my diabetic mommy dearest) to cotton candy (for my next-to-kill list niece).
The shakes are pretty good too and do get any of the custards even if it's just vanilla.
Apr 24, 2016
Zomato
Tina Pacheco
+3.5
I was able to try their Gelati and to be honest, I only liked the custard swirl on top. From then on, I only ordered their Iced Custard and it has become my favorite. It was creamy, smooth and not too sweet.. Just how I like it.
Apr 19, 2016
Zomato
Alberto Tenedero Jr.
+4
The perfect partner for this summers extreme heat! I've tried Rita's multiple times already and it still satisfies me. Their Gelati is really value for money as you'll be getting 2 layers of custard ice cream and 2 layers of flavored ice. From ice flavors such as cookies and cream, strawberry, coffee plus a lot of other flavors, Rita's will definitely cool one's very hot summer!
Apr 18, 2016
Zomato
Romeo Llemos @travelandfoodbuddy Travelandfoodbuddy.com
+3.5
This store got a good review. Since I was nearby the area so I tried just to beat the summer heat. I was surprised coz Im really not a fan of sweets but this is good. Not that sweet and not that plain.
Apr 11, 2016
Zomato
Pau
+4.5
Whoever is behind this is a genius!! First time I tried it i had the regular cup. I actually came back the following day and ordered a large one because it's just too good. Had the chocolate custard and mint ice.
Apr 09, 2016
Zomato
Ella Larena
+4
Was expecting for more when it comes to their blendini. Surprisingly, I liked the gelati my friend was eating rather than the blendini. Haha. Overall, it's okay. I wish the place was more open to customers, though. There's limited tables where you can eat your italian ice.
Apr 05, 2016
Zomato
Lalee De Leon
+3.5
Everyone seems to love Rita's Italian ice so we went to their store to try it. We tried their flavoured crush ice green tea flavour and bubble gum flavour. Although it looks freakin good and picture worthy, for me the flavour is lacking. I'm gonna say DNME (did-not-meet-expectation).
Mar 18, 2016
Zomato
Happy Tummy
+4.5
I gave high remark for this coz it was too heavenly. Serving and taste, just right for the price. My kind of dessert. I super love it. :) :)
Mar 15, 2016
Zomato
Justin Angelo Roldan
+5
forever go to place when in up town center!!! After having our dinner we go here every time to have their custard and ice!!!!!!!!!!! The confined place will never hinder us
Mar 02, 2016
Zomato
Michael Tejada
+4.5
It's our first visit and we tried their (for me) S'mores Gelati with Chocolate Custard on Top and (for my gf) Banana Split Gelati with Coffee Custard on Top, and it was really nice and worth the price! 🍦🍨
Mar 01, 2016
Zomato
Cathy
+3.5
A close friend of mine told me that we should try Rita's Italian Ice since a lot of people are saying it's really good.  I love sweets so that includes ice cream.

We shared Cookie Dough Custard Ice.  It was good but it just tasted like regular ice cream.  I mean if it didn't have a wide selection of "ice" available, I would've passed this one.
Mar 01, 2016
Zomato
Remz
+3.5
I ate here with my boyfriend. He ordered sundae tas coffee yung flavor with cookies, can't remember yung ibang halo. Nasarapan sya hehe I ordered blendini vanilla, yung ice cookies and cream nakalimutan ko ndin yung halo, hindi ako masyado nasarapan. Mas nasarapan pa ako sa inorder ni boyfie halos maubos ko yung sa kanya haha
Feb 26, 2016
Zomato
Hayel
+3.5
Ice Cream!

Sort of! I love how awkward we were while ordering coz we were beginners in the place. We weren't exactly sure what pr how to order.

Anyway, the "Italian Ice" was so delectable. Its like shaved ice then they even have custards which I was conflicted at first but then le boyfie ordered one and then I was satisfied. The servings are good for sharing and it was so worth the cheat day. Okay. Moving on.
Feb 14, 2016
Zomato
Jerico Paulo Mendoza Jacinto
+3.5
i was so excited to try this new dessert place i've been reading on blogs so we tried it. I think the gelati was overhyped, coz the crushed ice creams taste too sweet and lacks flavor. Though i really really like the sundae thing.. it was very creamy/milky and very thick. will try other kinds of product nextime
Feb 10, 2016
Zomato
Nina A.
+4
The best thing about this branch of Rita's Italian Ice is that there aren't a lot of people. The interior of the store may not be the biggest, but the tables outside and in the mall are rarely full (maybe because I've been to UP Town Center only during weekdays).

I've only ever had the Gelati, but this time I wanted to try their blendini, which was perfect since they had the Italian ice flavor and custard I wanted. My ice was the cookies and cream, I think, and then I forgot the custard flavor ;_____; but I remember choosing fudge as my mix-in because /chocolate/.

Another great thing is that they have non-dairy options, which is great if you have friends opt for that.

If you don't want gelato, or want something different by way of chilled sweet stuff, Rita's is a good place to go and try out :) the staff are quite helpful as well, answering questions and giving suggestions as to what would be good (like when we asked about non-dairy options, which is why we found out haha. My friend opted for chocolate peppermint shake)
Jan 21, 2016
Zomato
Siy Jennifer
+4
Went there after dinner
The place is PACKED , which didnt deter me from ordering 😁
The gelati custard was yummy and the ice was refreshing
One of my favorite desserts and will go back again next time for sure 😋
Jan 20, 2016
Zomato
Sabina Sampollo
+5
Love their Italian Ice! The light flavors of the ice balances the richness of the custard. Perfect for a warm day. The serving sizes are also "sulit" for it's price.
Jan 16, 2016
Zomato
N Cruz
+5
We went here for dessert right after having heavy lunch in Silantro that is just beside it. Rita's Italian Ice is all over instagram so we were very curious how it tasted.
Their store setting is kinda small. It was a bit crowded when we went. They don't have seats inside, their tables are in both ends of the store. One side will be inside the mall, another side is alfresco. We choose to be seated in the alfresco area since the weather that time was fine and we thought that we won't feel hot cause it was a cold dessert. The service was fast even if they have a lot of customers. They have less than ten tables by the way, most of their customers just buy and go.
I ordered chocolate covered strawberry milkshake. It has a cherry on top! And it tasted like a perfect milkshake! Super pure and creamy! And I felt so full in my very first sip. It was really hard to finish it even if it tasted so good. Or maybe because I'm really full from our heavy lunch at Silantro. I didn't had a chance to taste the famous Italian ice which my friends ordered. I was so damn full. Too bad. Maybe next time. They don't have Wi-Fi connection by the way. And it's kinda hard connecting to free mall's Wi-Fi in this area.
I promise myself to come back for other flavors and try their specialties which they are famous for. The place, specialy the alfresco area, is a nice place to chill with friends.
Jan 15, 2016
Zomato
Captain Anto
+4
For starters, try the strawberry banana with chocolate ice cream 👍👍 Trust me, you wont be dissapointed. They really gives you the feeling of ICE CUSTARD HAPPINESS!!!!😄😄
Jan 09, 2016
Zomato
Nikki Rivera
+3.5
Who can resist joining the bandwagon and taking a photo of the Gelati? Custard (the ice cream) was very creamy so it takes a while before it melts. The shaved ice did not lose its taste even after quite some time. Lots of flavors to choose from. The store is very small so it can get annoying having to fall in line outside.
Jan 04, 2016
Zomato
Anggia Rosarie
+4.5
I'm a sucker for ice cream and my favorite is always their mix of shaved ice on the bottom and ice cream on the top. I prefer the light version of the ice cream because the usual is slightly heavy for me. And I always opt for the sour shaved ice. All in all, I often stop by be it rain or shine. But I really do hate to stop by during the weekend because the place is completely cramped and there was almost always a long line.
Jan 01, 2016
Zomato
Foodie Dokie
+4.5
Post-workout ice cream... Yes ang galing ko, I know... I find it so hard to resist Rita's! I know there are different opinions about this dessert, but I'm all for it... I really like their gelati!

I went tutti frutti that night, gelati styles yo! I think it's best to mix the fruity and acidic Italian Ice flavors with the custard...

I don't know why I like Rita's so much, I just do and I know I'll keep coming back...😃
Jan 01, 2016
Zomato
Cassie Reyes
+4.5
One of the best ice cream places I've been to! I got vanilla ice cream with the peanut butter custard. Their ice cream is perfect especially when you're "na-umay" with your last meal.
Dec 30, 2015
Zomato
The Visual Traveler
+4
I do wish they'll open a branch in Cebu so that I can always enjoy this icy and creamy delight. Service is fast and staff is efficient. When choosing your Italian ice and custard, just make that they'll go well together.
Dec 26, 2015
Zomato
Martoni Pong
+4.5
Rita's Italian Ice never fail to satisfy my cravings for sweets = chocolates, Reese's, cotton candy, creamy shakes, cookies, cream. You just have to consume your ice immediately.
Nov 30, 2015
Zomato
A I R A
+5
I love that you can choose between ice and the custard. Crowded during weekends (long queue!). Their choices are spot on and all-in-all, it was really yummy! :)
Nov 29, 2015
Zomato
Gayle Landicho
+4.5
I heard this Italian Ice from a friend, then we went to UP Town Centerto try this and I have to say that I really did enjoy my strawberry watermelon gelati with vanilla custard, i definitely loved it.
Nov 23, 2015
Zomato
Doc Ian
+4.5
Really good ingredients. Smooth, perfect sweetness and nicely picked iced flavors. You just have to look beyond the box, be creative and pick your own combinations. If it doesn't work, take note, and try another combination on your next visit.

Ofcourse picking the combinations starts with the base which basically depends on your mood. A gelati is a perfect dessert after a good dinner. Especially if you just ate something hot and spicy. Personally, my favorite is the cookie dough with chocolate custard.

To complememt a light snack, a misto shake would be perfect. And for those on diet, or pretending to be on a diet... the sugar free raspberry tea could be a wise choice.

Chill!

Nov 21, 2015
Zomato
Kat
+3.5
Tried their vanilla and chocolate frozen custard for the first time last night. The consistency of their frozen custard was thick and soft at the same time, although it still melted easily. The chocolate flavored frozen custard tasted great, but the vanilla flavored frozen custard didn't taste so good as it was. The vanilla frozen custard depended on other flavors in order to taste good. Over all, a 3.5 because I expected more from Rita's considering its popularity today.
Nov 19, 2015
Zomato
Nicole Faller
+3.5
we decided to try the famous Rita's Italian Ice. People have been craving for this and also read a lot of positive reviews so yea, we all wanted to try.

Since it was our first time, the staff was very kind to assist us with how or what to order despite the people lining up around. Haha

I got the Gelati (Smores and Vanilla custard) in regular size. Their ice cream is distinct and different from your ordinary ice cream. Surprisingly, it tasted good especially their custard but only of the first few bites. I'm not a fan of sweets so I find this one too sweet for my taste. The custard tastes good but it wasn't really something I wanna try again.

Overpricing + overrated. Will still recommend for those sweet lovers and those who are curious :)
Nov 10, 2015
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